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Berlin Pow Wow is pointing the way to the future in 2006

27.10.2005

The successful travel trade fair of the German capital is back

The tourism in Berlin is still growing sustainably. This has been proven by the new statistics indicating a clear surplus of 8.6 % for the first seven months of 2005 with a total of 3,536,972 hotel guests. In order to strongly influence this development, the advertisement for Berlin as a travel destination by Berlin Tourism Marketing (BTM) is aimed at national and international tour operators and convention organisers.

The new event “Meeting Place Berlin” which took place this summer focused on the congress and convention market in Berlin. In 2006 the incoming workshop for business and leisure travel known as “Berlin Pow Wow” will be continued. Traditionally the Pow Wow is organised by the BTM in cooperation with the BTM-partner hotels as well as the BTM- partner agencies and particularly concentrates on city, culture and incentive travel. From February 10th to 12th 2006 the whole variety of the Berlin tourism companies is going to present itself to the national and international public – this year in the Postbahnhof at the Ostbahnhof Berlin.

In recent years the Berlin Pow Wow has been extremely successful: It started up in 1999 with 250 participants as a forum for German coach tour operators. Last year more than 1,000 interested trade visitors came to Berlin to get information on Berlin and to transact business. Through the successive extension of the target group, an increase in international trade visitors and the integration of the segments business and leisure travel, the current conceptual form of the Pow Wow was established.

In February next year the trade fair will again present itself as a communication platform, informing travel experts from all over the world about the opportunities for tourism in Berlin. However, new quality directions will be indicated at the next Pow Wow. Both the spectrum of hosted buyers and the variety of exhibitors will be extended in order to strengthen the image of the event.

Hanns Peter Nerger, managing director of BTM, pronounced that at the next Berlin Pow Wow a representative mix of everything Berlin offers would be presented.
The event works, in conjunction with “Meeting Place Berlin “, as the perfect partnership to BTM´s sales activities.

Additional information can be found at www.berlin-pow-wow.de

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